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Growing Your GRS Business with Inclusive Investing: Introducing Mackenzie Shariah Global Equity Fund

There’s a growing demand for inclusive, values-aligned investing options, especially in workplace retirement plans. With nearly 5% of Canadians identifying as Muslim, according to Statistics Canada, and many seeking shariah-compliant solutions, advisors have a powerful opportunity to expand their group retirement services (GRS) practice while helping more Canadians save for retirement in a way that aligns with their beliefs. 

To support this need, Common Wealth has added the Mackenzie Shariah Global Equity Fund to our platform, offering advisors a new way to serve clients, strengthen relationships, and differentiate their offering. 

To introduce this important addition, Alex Mazer, Co-Founder and CEO of Common Wealth, hosted a webinar featuring industry leaders including Ajdin Dautović, Group Retirement Consultant at HUB International; Greg Hourigan, Vice President, Head of Canadian Institutional Investments at Mackenzie Investments; and Noubahar Hasnain, Sales Manager, Western Canada at Common Wealth.  

The panel highlighted three key takeaways for advisors looking to expand their GRS practice: 

  • Support a fast-growing segment of Canada’s workforce through inclusive plan options 
  • Fill a gap in most group retirement offerings with a shariah-compliant investment option 
  • Strengthen client relationships and win new business with a more values-aligned approach

If you missed it or want to revisit any of the insights, you can watch the recording below! 

Webinar Summary

Serve a Growing, Underserved Market 

  • Respond to Growing-Demand: Nearly 5% of Canadians identify as Muslim, yet faith-aligned investment options remain rare in group retirement plans. A shariah-compliant fund helps address this growing demand. 
  • Stand Out in the Market: Differentiate your offering and show clients you’re ready to support diverse employee populations with inclusive solutions. 

Increase Plan Engagement and Outcomes 

  • Boost Participation: This fund opens the door for employees who may not have engaged with their plan due to a lack of values-aligned options.
  • CAP-Aligned, Outcome-Focused: Support your clients in strengthening governance and plan inclusivity, while reinforcing your value as a strategic advisor.

Expand Your Role as a Trusted Partner 

  • Simple Rollout:The fund can currently be added for existing clients and will be included in all new proposals.
  • Advisor Support: You’ll have access to co-branded brochures, email templates, and educational materials to make rollout seamless.  

Next Steps

The Mackenzie Shariah Global Equity Fund offers a unique opportunity for advisors to grow their GRS business by delivering a solution that reflects the values of an underserved and growing segment of the workforce. 

To help you introduce this new option, we’ve prepared ready-to-use client-facing materials, including a brochure and email templates you can start using right away. 

Here’s a quick preview:

hariah-Compliant Investing brochure for Common Wealth Members featuring mobile retirement planning app and partnership with Mackenzie Investments, March 2025

Book a call with our team for a personalized walkthrough, customized materials, and helpful recommendations on how to bring this solution to your clients and members. 

Book a call with our team today!

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Common Wealth

Common Wealth is on a mission to make it possible for every Canadian to have a financially secure retirement. We provide a quick and easy retirement planning and saving experience, powered by a turnkey digital platform.

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